| Author: |
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Seth Godin
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| Title: |
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The Big Red Fez: How To Make Any Web Site Better |
| Moochable copies: |
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No copies available |
| Amazon suggests: |
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| Recommended: |
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| Topics: |
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| Published in: |
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English |
| Binding: |
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Paperback |
| Pages: |
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112 |
| Date: |
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2002-01-18 |
| ISBN: |
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0743227905 |
| Publisher: |
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Free Press |
| Weight: |
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0.22 pounds |
| Size: |
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0.3 x 5.5 x 8.44 inches |
| Edition: |
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1st Fireside Ed |
Amazon prices: |
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| Previous moochers: |
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| Description: |
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Product Description
YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.
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| Reviews: |
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The Restless Mouse (USA: WA) (2007/03/07):
A few good ideas in there but I wish I hadn't paid full price for it!
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| URL: |
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http://bookmooch.com/0743227905 |
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